Fractional E-Commerce Leadership
Step-in VP or GM leadership to own the e-commerce P&L, set clear priorities, manage agencies and brokers, and help hire or onboard full-time leaders.
Fractional E-Commerce & Retail Media
Build A Rock-Solid Digital Foundation
Fractional e-commerce leadership and hands-on Amazon & online retail growth for consumer brands
FirmStone works alongside founders and leadership teams across food & beverage, nutrition, pet, and consumer goods to run smarter, more profitable businesses on Amazon, retail media, and online retail.
Selected Brand & Leadership Experience
Experience across food & beverage, nutrition, pet health, beauty, and consumer products
- KIND Snacks Former Head of E-Commerce (8 Years)
- YumEarth Allergy-Friendly Confectionery
- ByHeart Infant Nutrition
- Vetnique Labs Pet Health & Wellness
- True Botanicals Clean Skincare & Beauty
- Nanit Baby & Nursery Tech
- Pretzelized Better-For-You Snacks
- Lucky Energy Functional Beverage
- Mezcla Plant-Based Nutrition
- My Better Batch Baking & Food CPG
- INAC Uruguay Global Beef & Agriculture
- Butcher’s Secrets Organic & Wagyu Beef
How FirmStone Partners With Brands
Practical support for new channel launches, account turnarounds, team transitions, and ongoing channel management.
Amazon & Online Retail Growth
Hands-on Vendor Central (1P) and Seller Central (3P) management, from new storefront launches, catalog setup, and pack/pricing strategy to growth across Walmart, Target, Instacart, and Thrive Market.
Retail Media & Profit Optimization
Paid search overhauls, Amazon DSP and AMC measurement, and direct vendor negotiations focused on cutting wasted ad spend, bringing in new customers, and protecting net margin.
Led By Brian Dudzinski
Founder & Managing Principal
Brian brings nearly 15 years of experience in data, operations, and consumer e-commerce, launching and scaling online channels across consumer goods and manufacturing before spending eight years as Head of E-Commerce at KIND Snacks. At KIND, he led the full digital P&L across Amazon and national retail partners, guided the team through the Mars Wrigley acquisition, and promoted his successor from within.
Today, Brian works directly with founders, CEOs, and brand teams as a hands-on partner, bringing practical day-to-day execution and big-brand discipline to growing consumer companies.
Start A Conversation
Looking for fractional e-commerce leadership, help with an upcoming launch, or a more profitable approach to Amazon and retail media? Reach out directly.